Circular economy brings opportunities for brands

Just before the first lockdown in March 2020, I strayed beyond my retail comfort zone and crossed the threshold of Patagonia on Dublin’s Exchequer Street. For some, clearly misguided, reason I had always associated Patagonia with the kind of people who book their treks to Machu Picchu or the Camino with Trailfinders on nearby Dawson Street. Or hippy dippy types whose big ambition was to live off-grid on a remote island off the west coast of Ireland for a year or two.