I play on the Kilkenny senior hurling team – which gives me great pride. There are four of us from the one small club. Myself and my two younger brothers are on the panel and Ian Byrne.
There are few Irish products as colourful and striking as Izzy Wheels, a brand born from a mix of personal experience and the rigours of academic project work.
Guinness is Ireland’s most valuable brand, according to a study by marketing consultancy Brand Finance, while Bailey’s is the country’s most recognisable export.
